Where's Your Naughty Meter?

Safety, Scandinavian design and environmental consideration are all part and parcel of the Volvo brand. With the all-new Volvo S60, a new dimension is now being revealed – The Naughty Volvo. The aim is for driving pleasure, world-class design and innovative safety to attract more customers to the Volvo brand.

Volvo Cars is putting most of its campaign online and reveals its more playful dimension, where properties such as extreme driving pleasure and daring design are in the spotlight.

“The all-new Volvo S60 is a particularly dynamic car with an exciting design and innovative safety features. We are showing what it can actually do and just how much fun it is to drive,” says Michael Persson, director of Global Marketing Communications.

A total of twelve short films have been produced at the Volvo test-track. The visitor gets to choose from four headlines what test they want to try out and by using the naughtymeter they decide just how naughty the S60 is to be.

The first film shows a slalom test and at level two a red S60 slips and slides its way along a slalom course marked out with traffic cones and the question “Want it naughty?” appears on the screen. With each level, both the speed and the thrills rise to new heights. And the same principle is applied to the other three films: Elk test, Pedestrian Detection and Driving Pleasure.

 No cheating

“The films haven’t been faked or enhanced in any way. The S60 not only represents the fun side of Volvo, it lives up to its sporty design,” says Sven de Smet, Campaign Development Manager.
A world famous stunt driver has together with the Volvo team planned all the various courses and events. After test-driving the Volvo S60 on the track, he decided to add even more spice to his stunts.

“Of course we don’t encourage anyone else to drive in this way. Instead, what we wanted was to show that the car can handle all this and more thanks to its superb dynamic properties and innovative technical solutions,” explains Sven de Smet.

 There is a fourth level marked on the naughtymeter. It is linked to the question “Not naughty enough? You tell us.” Visitors to the website are asked to send in suggestions for what challenges that last level should contain.

“We certainly aren’t going to blow up cars or allow any risk of personal injury, but in all other respects there are no holds barred,” says Michael Persson.

Five finalists will be presented on the naughty hub. The public get to vote in the winner, who will be named at the end of April. The winning idea will then be filmed in Los Angeles early May.

Aside from Volvo Cars in Sweden who will run a separate campaign more in line with their long-term market communication, the Naughty campaign is global and gets under way with the launch of the all-new Volvo S60 at the Geneva Motor show early March. That is when it will be possible to see how well the campaign succeeds to grab the attention of premium car buyers and for them to experience the fun side of Volvo; the naughty one.

Try It Out and See Where Your Naughty Meter Is!

Volvo Goes Naughty – The 2011 Volvo S60 This post via: Cars Canada For Sale The help you need when buying a new or used car in Canada!. Just Ask Ryder

Similar Canada cars for sale buying tips:

1. News Happening Now Cars Canada For Sale February 7, 2011 North American Car and Truck of the Year Awarded January...
2. News Happening Now Cars Canada For Sale March 2, 2011 Ontario man hits 1 million kilometres in Mercedes-Benz February 28,...
3. News Happening Now Cars Canada For Sale March 9, 2011 Woman Crushed To Death By Her Own Car During Repossession...
4. News Happening Now Cars Canada For Sale June 7, 2011 Japanese automakers see sales decline in May due to Japanese...
5. News Happening Now Cars Canada For Sale June 14, 2011 New vehicles could offer more value than used cars May...

DEMO Model Save the Freight, Air Tax, Fuel Tax

If you are looking for a vehicle that has great fuel economy (7.0L/100 kms Highway, 10.0L/100 kms City), has a versatile interior and longevity then this S40 Volvo is a car to consider.

Our 2009 S40 Volvo has 14,000 kms (Demo Model), Barents Blue exterior and Gray T-Tec interior. It has the balance of a 4 year / 80,000 km warranty and an extended Volvo warranty is available.

This S40 Volvo is equipped as follows:

2.4i 5 cly – 168 hp
automatic
heated front seats
premium package (inclds: leather wrap steering wheel, shifter knob, auto-dimming rear view mirror with compass, retractable side-view mirrors with puddle lights, headlight washers, homelink, power driver seat with memory)
sunroof
AM/FM/CD – jack for iPod or MP3 player
cruise control
steering wheel mounted audio controls

Why consider a DEMO?

One word … SAVINGS!

There are a lot of people who don’t like the idea of buying a new car because they don’t like the idea of having to pay for the extras. If you fall into that same category then consider a DEMO where you will save on the freight, air tax, fuel tax and PDI.

If you have been considering a S40 Volvo and would like more details on this particular one or are looking for something else in a Demo Volvo, let me know and I can send you a list of what we have available!

2009 S40 Volvo Demo Available for Sale This post via: Cars Canada For Sale The help you need when buying a new or used car in Canada!. Just Ask Ryder

Similar Canada cars for sale buying tips:

1. News Happening Now Cars Canada For Sale March 2, 2011 Ontario man hits 1 million kilometres in Mercedes-Benz February 28,...
2. News Happening Now Cars Canada For Sale March 9, 2011 Woman Crushed To Death By Her Own Car During Repossession...
3. News Happening Now Cars Canada For Sale June 7, 2011 Japanese automakers see sales decline in May due to Japanese...

The Volvo XC60 took first prize in the “Family Car of the Year” category in the first-ever Women’s World Car of the Year competition. All told, 21 cars competed in four categories when eight female motoring journalists from seven countries voted for their favourite cars.
 
“It is naturally immensely gratifying that women appreciate the Volvo XC60 and that our product meets their requirements. With the Volvo XC60 we feel we have truly succeeded in creating a car that appeals to many different customer groups,” says Johan Rasmusson, Car Line Manager for the Volvo XC60 and XC90 at Volvo Cars.

 
Over the past year, eight female motoring journalists from Britain, the USA, Canada, South Africa, India, Australia and New Zealand put 21 selected cars to the test. The group and the award were created to educate the world’s car makers about female customers’ requirements.
 
“We searched a long time to put together a team of female motoring correspondents qualified to vote for the winners. This was no easy task since there aren’t that many female motoring journalists,” says Sandy Myhre, jury chairperson from New Zealand.
 
All the winners in the four categories were recently presented in London. The Volvo XC60 won the “Family Car of the Year” category. The overall winner of the competition was the Jaguar XF.
 
Child-friendliness important
The cars were assessed on a wide range of criteria described as a “women- specific shopping-list”. This includes parameters such as storage space, child-friendliness, aesthetic appeal – that is to say design – and driving pleasure.
 
Acceleration and torque were also assessed, but were not among the top priorities. Climate impact was another factor. One of the more unusual assessment parameters was “sex appeal”. However, this was not a factor that made any major impact on the final result.
 
The voting procedure and the competition itself were monitored by Paul McCormick from globally renowned auditing firm Grant Thornton.
 
Sexiness scored low
“I assumed that women would definitely attach greater importance to properties such as value for money and child-friendliness. As the votes started adding up it became clear that factors such as sexiness and climate impact were being assessed more critically, scoring relatively low marks compared with certain other categories,” says Paul Mc Cormick.
 
In order to qualify for this year’s competition, the cars had to be sold in at least ten countries throughout the world and must have been available on the market between September 2008 and September 2009.
“What is most exciting for us women in the jury from all these different countries around the world is that for the first time ever, we have had the opportunity to express in our own way which cars impress us,” says Sandy Myhre.

To test drive a Volvo XC60 come into Volvo of Durham!

Source: Volvo Cars Canada

Volvo XC60 Named “Family Car of The Year” by Women Journalists This post via: Cars Canada For Sale The help you need when buying a new or used car in Canada!. Just Ask Ryder

Similar Canada cars for sale buying tips:

1. News Happening Now Cars Canada For Sale February 7, 2011 North American Car and Truck of the Year Awarded January...
2. News Happening Now Cars Canada For Sale June 14, 2011 New vehicles could offer more value than used cars May...
3. News Happening Now Cars Canada For Sale March 2, 2011 Ontario man hits 1 million kilometres in Mercedes-Benz February 28,...
4. News Happening Now Cars Canada For Sale March 9, 2011 Woman Crushed To Death By Her Own Car During Repossession...
5. News Happening Now Cars Canada For Sale June 7, 2011 Japanese automakers see sales decline in May due to Japanese...